Seeing the Future
Seeing the Future: Brand Development; Innovation; Global Radar
China Brand Development Project – in a collaborative effort with our strategic partner firm, tmg assisted in the development of training resources for a Chinese fuel/convenience retailer which has in excess of 10,000 retail sites. The training resources included: 1) Network Planning Strategy Development; 2) Automatic Car Wash Operations and Strategy; 3) Automotive & Lube Center Operations and Strategy manuals. tmg assisted in the Market Diagnostic visits in China that ultimately yielded a branding and c-store design strategy & implementation.
Latin American C-Store Refresh Project - led project team for a fuel/convenience retailer in LatAm whose assets were mature and in need of a refresh. The new strategy included a new offer, layout and design closer to a quick serve restaurant than a c-store. tmg assisted with all aspects of the refresh including: new prepared foodservice offer; revised layout & equipment; new interior/exterior brand design; training; metrics; roll-out implementation; food safety and value engineering.
Fast Casual Restaurant Study Tour - coordinated a week-long, multi-city, Future of Convenience, hosted study tour in USA for an International retailer client. Retailers visited were best in class Fast Casual restaurants. We organized all logistics & store visits, including in-store meetings with FC owners/executives to gain invaluable insights into menu development, technology, equipment, operational standards, as well as Key Performance Financial Indicators. This ‘learning and growth’ experience for our client’s executive led to not only inspiration, but also a modified strategy and new initiatives.
Global Truckstop Study Tour - we have coordinated multiple global Truckstop/Highway Site study tours around the world including USA, Europe, UK and LatAm. Our retailer clients have found these study tours invaluable learning experiences which alter their long term strategies and short-term initiatives. With our global connections, we have organized meeting with local retailers, trade associations and suppliers to assist our clients better understand both challenges and opportunities.
UK Food Retailer Innovation Project – enabled one of the leading UK food/beverage retailers to better understand the many innovations currently underway by the global leader in their channel. This advisory included market visits in the USA, as well as extensive research and benchmarking the global leader’s ‘innovation process’ which has yielded a remarkable financial turnaround. The client participants were also exposed to a tmg webinar highlighting Global Trends in Retail Formats & Design, which addressed in-channel and outside-channel latest design trending; innovative technology; transformative economic value driven case studies; and lifestyle solutions.
"We engaged tmg to help us better understand the ‘fast casual’ restaurant phenomenon in USA. We were seeking to better understand global best practices and innovative formats in order to alter our menu, improve our technology and ultimately improve our consumer experience at our Pronto convenience stores and travel centers in Chile. tmg once again orchestrated a tremendous learning experience for our team with a multi-USA city study tour of best-in-class QSRs, fast casual restaurants and convenience stores. They provided factual evidence of historical trends; organized hosted visits at many stores, thereby enabling our executive team to learn directly from the retail network executives; and coordinated a 50+ store visit schedule in 3 USA metropolitan areas. The team’s learnings were professionally and efficiently summarized with a recommended path forward including many ideas that we have already successfully implemented."