A continuity program is anything that requires a customer to pay on a recurring basis to access a product. Magazine subscriptions, membership sites, pay-for-access tools, product review sites, personal training memberships and product-of-the-month clubs are all examples of solid businesses that use the continuity model. If you think about it, a continuity program has huge potential – you’re continually paid even after creating a product and making a sale. There are opportunities in todays market to incorporate continuity into almost every business. It’s just a matter of realizing the potential, coming up with a new idea that will lure people in, and executing a proper strategy.