For Immediate Release:

The Murphy Group LLC Adds Operating Asset Optimization to Their Consulting Services Offer; Optimizing Operating Assets a Key to Success

Long time industry executive, Harry Monahan, added to TMG team to lead fuels/convenience operational asset portfolio optimization service.

Washington DC (PRWEB) October 28, 2008 -- The Murphy Group LLC has recently begun offering a way for retailer clients to improve their bottom line by streamlining and optimizing their operational asset base.

H.F. (Harry) Monahan has joined The Murphy Group LLC and brings to the table over 30 years of operating expertise working for ExxonMobil. As Operating Manager for North America, he directed trading, downstream business development initiatives, surface transportation, terminal and pipeline groups as well as various production facilities.

TMG Consulting services now include reviewing fuels/convenience marketers' operational base against their business model and developing a plan that will improve the bottom line. The process employs techniques such as core/non-core analysis, best-in-class comparisons and safety/environmental reviews, just to mention a few. As an example, TMG will analyze the cost to operate a proprietary petroleum terminal/system which may prove to be significantly higher cost than a well-negotiated long term thru-put agreement. In addition, TMG will review strategic operating assets which could be leveraged to become an alternate profit center by wisely marketing its advantage to others. The cost to make a pipeline connection and change existing supply economics may off-set many other operating costs and improve the safety and environmental risks.

Jeff Murphy said, "It's becoming more and more important that every aspect of any business contribute to the bottom line as opposed to the old concept of operational assets being a necessary evil. Today, fuel/convenience marketers should expect to be efficient and optimized in every function. A new set of eyes with experience can make a big difference".    

About The Murphy Group LLC:
The Murphy Group LLC (TMG) is a global business development consultancy focused on the fuels and convenience retailing industry. The firm is dedicated to generating increased profit for fuels/convenience retailers and selected suppliers. Its variety of services includes market entry strategies, brand development, training, operational improvement, global best practice benchmarking and strategic planning.

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