Michele Lai Auerbach
Network Planning, Economic Analysis, Benchmarking
Rich has a 20+ year
track record of being on the forefront of “best practices”
in Retail Network Planning, Industry Economic Analysis,
Benchmarking, Marketing Planning, and Development of Computer
Systems. Projects with top Fortune 100 companies include
complete formulation of strategic network plans (investment
strategy by market, analysis of potential divestments by
site and identification of preferred market areas targeted
for new growth). He has also created client-specific market
ranking methodology to maximize long-term return on real
estate capital employed.
Rich has developed statistical sales forecasting models
to predict industry demand by regional area and by site
for gasoline and convenience food. He also crafted retail
price elasticity models to maximize pricing of company owed
and operated retail sites based on local and regional competitive
factors. Recently, Rich coordinated and packaged the divestment
of a large-scale real estate chain for maximum return on
investment. Rich has demonstrated creative consulting expertise
and has assisted individuals and small groups with the formulation
of their dreams and visions.
He also serves on
the Board of a not for profit spiritual educational foundation.
Rich holds a bachelor's degree in Chemical Engineering from
the University of Houston.
and The Murphy Group have teamed up as true strategic
partners in our business development initiatives.
We had made a decision to focus on the global convenience
sector to grow our penetration of retail kiosk solutions,
and sought out TMG to assist us in this process.
TMG has helped us to focus on targeted retailer
clients, as well as participated in the entire process
from initial solicitation to negotiations through
to contracting and implementation. Their global
experience and knowledge in the fuels and convenience
retailing industry has resulted in profitable growth
for our firm."